Avalon Time

Introduction

“Avalon Time”, an American old-time radio comedy and variety program, holds a unique place in the annals of radio entertainment. Gracing the airwaves from 1938 to 1940 on NBC’s Red Network, the show was named after its sponsor, Avalon cigarettes.

Sponsorship and Naming

The show’s name, “Avalon Time”, was derived directly from its original sponsor, Avalon cigarettes. This was a common practice during the era, as sponsors often played a significant role in the production and broadcasting of radio programs. Over the course of its run, other sponsors such as Sir Walter Raleigh Pipe Tobacco and the Bulova Watch Company also supported “Avalon Time”, further cementing the show’s place in the radio landscape.

Home Station and Recording Studio

The home station for “Avalon Time” was WLWO, located in Cincinnati, Ohio. The recording studio, based in the same city, was a hub of creative energy where the magic of “Avalon Time” was brought to life.

Opening Theme and Original Release

With its catchy opening theme, “Avalon”, the show quickly caught the attention of listeners across America. The original release of “Avalon Time” took place on October 1, 1938, and the show continued to entertain audiences until its final episode on May 1, 1940.

Conclusion

“Avalon Time” may have had a relatively short run compared to some radio shows of its time, but its impact was undeniable. The show’s unique blend of comedy and variety, coupled with its memorable sponsorship, made it a standout program on NBC’s Red Network. Today, “Avalon Time” serves as a nostalgic reminder of a bygone era in radio entertainment, and its legacy continues to resonate with fans of old-time radio comedy and variety shows.